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Will enable individualized personal care products.
January 29, 2019
By: Melissa Meisel
BASF and B2B Cosmetics today announced an exclusive, long-term strategic partnership in the field of personalized personal care products, including a strategic investment into B2B Cosmetics by BASF.The French company B2B Cosmetics will contribute a unique personalization system, marketed under the name Emuage technology. BASF will bring in expertise in personal care solutions. The new technology will roll out in phases in 2019. Individualization of personal care products is a global key tr...
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